I am very skeptical when it comes to keto bars - to hard to bite, too chewy, or flavor is disappointing. Kiss My Keto changed that for me. I received the Cookie Dough flavor in a keto subsciption box. I finished all of the other items except for the bar because of my skepticism. I reluctantly took it to work as my snack. I was pleasantly surprised at how easy it was to bite off a piece, easy to chew, and so delicious! I was so happy to finally find a keto bar that I absolutely loved that I ordered a dozen of their site! Keto bar game changer!