I don't maintain a keto diet, but I enjoy keto bars because of the clean ingredients and that they are a filling snack between meals. I have tried many keto bars on the market, but none of them compare to Kiss My Keto. I have been using the chocolate flavored ones for some time now (all are good, but chocolate chip cookie dough is my favorite by a mile), and I finally got around to trying the white bars. None of them beat cookie dough, but salted caramel does give it a run for its money. I would rank the white bars as (1) salted caramel, (2) maple glazed donut; and (3) birthday cake. The white bars are a nice change of pace from the typical keto/protein bar flavors.